What marks this book as distinct from others in the field is the decidedly down-to-earth outlook about what is attainable, versus holding oneself to unrealistic standards. The authors aim to have people reveal their true selves, not an idealized version, and their lead-by-example mindset is in large part why the book is effective. Passion, Purpose & Profits is a well-rounded self-help manual that should motivate anyone wishing to generate and sustain a new outlook on life.